BLOG

Marketing insights

Thoughts, strategies and practical insights on SEO, websites, AI search visibility and digital growth — published every week.

AI Search Visibility

We keep asking AI to create content. Soooo why does everything suddenly look the same?

23 September 2026 · 11 min read

AI should make your work easier, not make your brand look and sound like everybody else. Here is how I think we can use it without switching our brains off.

Read article →

AI Search Visibility

If you still think people only search on Google, you should probably look at AI

8 September 2026 · 7 min read

People no longer search only on Google. They ask ChatGPT, Gemini and other AI systems for direct recommendations. What does that mean for your business?

Read article →

AI Search Visibility

We keep asking AI to create content. Soooo why does everything suddenly look the same?

23 September 2026 · 11 min read

AI should make your work easier, not make your brand look and sound like everybody else. Here is how I think we can use it without switching our brains off.

Read article →

AI Search Visibility

If you still think people only search on Google, you should probably look at AI

8 September 2026 · 7 min read

People no longer search only on Google. They ask ChatGPT, Gemini and other AI systems for direct recommendations. What does that mean for your business?

Read article →