ABOUT STEPHANY RIANO

Marketing Specialist forSEO, GEO &Digital Growth

I combine strategy, data and creative execution to build stronger digital experiences, improve online visibility and turn marketing activity into sustainable growth.

Stephany Riano, a Vienna based Marketing Specialist, in an elegant professional portrait — Strategy with a human perspective.

Strategy, creativity and execution in one place

The word creativity handwritten in deep blue cursive on ivory paper, with a pen, notebook and laptop on a dark blue desk

I work across the full digital marketing journey, from defining a strategy to building the website, improving search visibility, launching campaigns, creating content and understanding the data behind the results.

My approach connects SEO, websites, AI search visibility, paid advertising, email marketing, social media and analytics instead of treating them as separate activities. The goal is always the same: create a digital presence that is easier to find, easier to understand and more effective at turning attention into meaningful action.

I enjoy moving between the strategic and practical sides of marketing. One moment can be spent identifying opportunities in search data, the next improving a landing page, developing a campaign concept or finding a clearer way to communicate a brand online.

What I bring to digital marketing

Marketing Strategy

Connecting channels, priorities and business goals into one clear direction.

SEO and Organic Growth

Improving visibility, search structure, content and discoverability.

Websites and Conversion

Creating and improving websites that are clear, useful and built to convert.

AI Search Visibility

Helping brands become easier to understand and discover across ChatGPT, Gemini and emerging AI search experiences.

Performance Marketing

Planning and optimizing paid campaigns with a focus on measurable outcomes.

Content and Social Media

Turning ideas into consistent content across relevant digital platforms.

Email Marketing

Creating communication that keeps audiences connected and encourages action.

Analytics and Optimization

Using data, behavior and performance signals to decide what should improve next.

Marketing Strategy

Connecting channels, priorities and business goals into one clear direction.

SEO and Organic Growth

Improving visibility, search structure, content and discoverability.

Websites and Conversion

Creating and improving websites that are clear, useful and built to convert.

AI Search Visibility

Helping brands become easier to understand and discover across ChatGPT, Gemini and emerging AI search experiences.

Performance Marketing

Planning and optimizing paid campaigns with a focus on measurable outcomes.

Content and Social Media

Turning ideas into consistent content across relevant digital platforms.

Email Marketing

Creating communication that keeps audiences connected and encourages action.

Analytics and Optimization

Using data, behavior and performance signals to decide what should improve next.

How I think about marketing

Good marketing should feel connected.

A website should support SEO. Content should support search. Advertising should lead somewhere worth visiting. Analytics should answer real questions. And every channel should make the brand clearer rather than louder.

I like combining structure with creativity, because the strongest digital experiences usually need both.

International by background, multilingual by practice

My international background has shaped the way I think about marketing, communication and digital growth. I bring a global perspective, a curiosity for different cultures and a strong ability to adapt messages to diverse audiences.

Spanish

Native

English

Professional

German

Professional

Japanese

Currently learning

A little more about me

Outside of work, curiosity still follows me everywhere. I love dancing, training at the gym, cooking, travelling, learning Japanese and exploring new ideas that keep me creative and inspired. I am a proud cat mom, deeply connected to my Colombian roots, and happiest when life includes movement, good food, learning and creativity.

Stephany Riano celebrating her university graduation with her diploma — Always learning

Stephany Riano training at the gym — Movement keeps me grounded

A homemade tomato dish prepared by Stephany Riano — Cooking is another kind of creativity

Stephany Riano on an outdoor climbing adventure surrounded by tropical greenery — Usually planning the next trip

The green Cocora Valley in Colombia with its distinctive tall wax palms — Colombia, always part of the story

Now you know a little more about me. Let’s talk about you.

If you are working on a brand, website or marketing challenge and think we could create something valuable together, I would love to hear about it.

Start a conversation